The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt. –Bertrand Russell

Recently, the CEO of Google had to explain to a bunch of idiots why when you do a Google image search of the word “idiot” you get a metric shit-ton of pictures of the toddler in chief. 

I expect Trump considers himself to be the BEST president in the history of the United States, all while being the worst. 

Dude is … not so smart. And yet, he gives the impression he believes every decision he makes is infallible. There are others far more capable who could use some of that confidence. Alas, they feel like frauds. They worry about being exposed as incompetent, having achieved their station via random chance rather than their capabilities. 

I’ve told a few people that imposter syndrome is something I am prone to, and the response was always, “Really? You?” 

Yes, me. And while there are plenty of people who believe I should never be let near a keyboard again (hi!), there are many who consider me an expert source for advice about … stuff. And this is not to say I believe I give bad advice. I think I give pretty good advice. 

It’s good because the nagging doubts of my own incompetence frighten me about being exposed as a fraud, so they drive me to manage as best I can, to do a good job, to not fuck this up. I have a responsibility to readers to not steer them off a cliff. 

Imposter syndrome has varying degrees. I wouldn’t say mine is all that serious, but it’s enough to prompt fear and feelings of inadequacy that require mental gymnastics to overcome. Despite all my success, when someone tells me they love my work I’m often confused and cannot help but think, Really? 

A 1993 study by researchers at Georgia State University published in the journal Psychotherapy reported “the impostor phenomenon [is] seen as a result of seeking self-esteem by trying to live up to an idealized image to compensate for feelings of insecurity and self-doubt.”

Well that explains a lot. 

I had a rough childhood interacting with my peers. Let’s say that junior high was … not fun. When you’re often told how much you suck, it’s a breeding ground for those insecurities and self-doubts. Since then, I’ve felt like I have something to prove. 

While it may seem discussions of imposter syndrome are a new thing, it’s been examined for decades. In 1978 the same researchers from the aforementioned Psychotherapy paper conducted a study of high-achieving women and discovered that, despite outstanding academic and professional accomplishments, many felt they’d achieved their station via luck or overwork rather than ability. They felt as though they had “fooled” everyone and could be discovered as a fraud at any moment. 

The research reveals a common practice among those who experience the syndrome is the expectation of failure, which leads to compulsive overwork. This reinforces the thinking that the only reason they succeed was because they obsessed, believing it was because they logged significant hours of labor that allowed them to succeed; it wasn’t ability, in their minds, it was doggedness. 

One tactic to help alleviate the syndrome is an alteration in prediction. Rather than expecting to fail and working hard to avoid that, the recommendation is to expect success, and be encouraged to work toward that success as a passionate endeavor. This decreases the compulsive nature of work habits and makes that success a victory rather than “avoiding failure.” This reminds me of a piece I wrote years ago about “the dualistic model of passion in sport.” It’s about harmonious passion vs. being obsessive. The former is far more enjoyable, sustainable, autonomous, and mentally healthy. Give it a read. 

Another tactic is to imagine confronting the people you believe you have fooled. 

I get this, especially with Facebook. 

I reach more people via that platform than any other medium. My freelance writing for big publications has been read by many millions, yes. My blog gets a few million visitors a year. My first book, well, it did okay in Canada, but it didn’t have a gimmick—there was no dumbfuck cancer curing miracle weight loss sugar is hella bad fad diet—so I didn’t get a deal from a major U.S. publisher. 

Anyway, I often regularly reach a lot of people—sometimes ten million or more a month—because of Facebook. It drives a lot of traffic to my site and my page interaction impressed the shit out my publisher; it and my blog traffic were two big reasons I got my latest book deal. 

I often get compliments specifically about the page, and it automatically puts me on guard. Why? Well, check out what I recently wrote on said page:

I read an article that was a collection of posts from people who really didn’t understand how women’s bodies work. There was the expected dumbfuckery, yes. But one of them was a guy who believed women’s farts smell worse than men’s because they let em rip far less often than men do and therefore they are more concentrated and I was left scratching my head and thinking, “You know, I kind of believe that one.”

That’s pretty par for the course on my Facebook page. The post I made before that was a meme of Santa dropping five f-bombs. This is why, if you send a message to the page, you get an autoreply that begins with: “Thanks for sending a message to my Facebook page. Also, sorry about all that stuff on my Facebook page.” And I’m not really kidding about that apology. Sometimes it’s a real shitshow.

Where was I?

Oh, yeah. Talking to people you believe you have fooled. 

When people tell me they enjoy my work, and specifically like my Facebook page, I cannot help but think I’ve pulled off some con. I tricked them into liking my work, because it’s really not that great, I imagine. One therapy for imposter syndrome is to imagine telling people who appreciate your work those feelings and wondering about how that might go over.

Think about this. You say you like my work. I say it’s actually crap, and I’ve conned you. I’ve fooled you into thinking it’s actually good when it’s not.

How does that make you feel?

I just delegitimized your opinion. Essentially, I said you’re a fool. You’re gullible. Sucker! You fell for it. Or is that “Fell” for it? Okay. Genuinely sorry for that one. No question, it was bad. 

When you believe you’ve suckered people into thinking you’re competent, it’s a direct insult to the intelligence of those who compliment you. Sometimes, these are people you care about. I care about my readers, and don’t wish them to think I consider them suckers. 

In fact, I’m often amazed at the intelligent commentary I get on my page. The interaction is a wonderful thing and I’ve learned much from reading it. Y’all are some smart cookies. Not easily fooled. So why do I feel like I pulled off a con?

Because that’s part of imposter syndrome. And a tactic to overcome it is to have respect for those who appreciate you. My wife says I’m a good husband. And she is one hell of an amazing woman, so I figure I must be pretty good at it, despite having doubts. She’s near impossible to fool. 

That’s another tactic to ameliorate the negative feelings associated with imposter syndrome, but there are also ways to use these nagging doubts to drive you forward toward ever more success. 

Let’s get back to Trump and Bertrand Russell’s quote. Being overconfident is … not good. Case in point: the current state of U.S. politics. And so, some self-questioning can be a good thing, because it makes you meticulous, makes you work hard to ensure you get it right rather than spend another week on the fucking golf course. 

But when you get things right, again and again, you need to learn from that experience. You need to learn that you’re not an imposter, but actually quite capable. 

This is called a “past performance accomplishment.” It’s a parameter of self-efficacy theory, created by Stanford University psychology professor Albert Bandura in 1977. It’s about how you form perceptions regarding your ability to perform specific behaviors. Past success = confidence, which makes people more determined to persevere, even in the face of adversity. 

I’ll give you a recent example of how I used this. 

As I may have mentioned forty-eleven or so times, I have a new book coming out. This book is a new area for me. After ten years of focusing primarily on health and fitness, I’m branching out into general motivational writing. Science-based motivation. Not that pseudoscientific crap so many others *cough* Tony Robbins *cough* often write. 

Leading up this, I recalled how often I focused on motivation in my writing for helping people lose weight. Considering how challenging sustained weight loss can be, I felt reasonably confident I could evolve this knowledge toward other areas of life. And so, eighteen months ago, I was in New York City, meeting with a bunch of major publishing houses, talking a good game about this book I was going to write. 

After we got the deal, I froze. 

I only had seven months, and for two weeks, I did nothing. What the fucking fuck did I get myself into? I wondered. I mean, this wasn’t just any motivational book I had planned. It was grandiose in its ambitions. It had never been done. I was planning to write a how to book about the science of the life-changing epiphany. Me. 

For a time, I felt I’d fooled the publisher and my agent both. I worried I was not up to it. 

Then I remembered a similar feeling I had in 1995/96. I was doing a master’s degree. Approximately 300 people had applied that year, and I was one of 19 to be accepted. 

Only nine of us graduated. That’s because writing a thesis is damn hard. 

So, I didn’t write it. I just researched and planned. There was barely two months left before my defense date and I had not yet written a single word. Because I was, as I said, researching. And planning. I had to have ultimate confidence that I knew this shit backward and forward and inside out so I could get it right. 

When I felt I could write it in my sleep, I began. Cranked that sucker out in six weeks and aced the defense. 

Remembering that, I did it again with The Holy Sh!t Moment. For five months, I did not write a single word of the book. I didn’t write much of anything during that time. I did next to no freelance work and wrote few blog posts. Rather, I read, conducted interviews, and organized my thoughts. 

I reached out to any academic who had ever written anything about sudden and massive behavior / attitude change, plus talked to people who had such experiences, and read several books and piles of academic research. Four months in my editor asked how things were going and I said, “They’re going well. I think in another month I’ll be ready to begin writing.”

Try and guess how that went over. 

But my confidence was building with each month that passed. The final book, not including the reference section, is 87,000 words. That’s a fairly meaty tome. Prior to writing, I had near an entire book’s worth of transcribed interviews at 55,000 words. I also created a 10,000 word, hyper-detailed outline that laid out every chapter. Finally, I felt I knew this stuff well enough that I was justified in writing a book about it. My imposter syndrome and my desire to not fail forced me to prepare to my utmost. 

With two months before deadline, I began to write, and the words just came. I submitted four days early. 

And my editor got back to me in 48 hours. 

I believed I’d written a good book, but still had lingering imposter syndrome. I worried I might experience a scathing rebuke from my editor like that sniveling shitbag Milo got over his book.

That is not what happened. 

I sent it to her on a Sunday afternoon. She began reading and could not stop. She loved it. 

The executive editor for a major publishing house—someone who had being doing this work for decades—loved my book. There was no way I fooled this woman. And I didn’t fool the numerous PhDs who gave it ringing endorsements either. 

Okay, I know this is sounding like one long commercial for my book. But please buy my book. I have a lot riding on its success.  

It’s also an example of how imposter syndrome isn’t necessarily bad, so long as you’re not damaging your psyche or allowing it to paralyze you with continual self-doubt, which can lead to burnout. The trick is, listen to others. Accept their praise at face value. At the same time, use the power of doubt to drive you to work hard, to be meticulous, to do the best you can, because you’re passionately driven to succeed, and you know you can’t get away with a half-assed attempt. Your fans—you do have them, and they are not foolish—want more. Keep showing them what a good job you can do. 

Speaking of doing a good job, did I tell you about how hard I worked on my new book? 

Thanks for reading all the way to the end. Perhaps I can interest you in checking out my next book, titled The Holy Sh!t Moment,  about the science behind the life-changing epiphany. Learn more about it here

You can also follow me on Facebook and Twitter.


James S. Fell, MA, MBA, has bylines in the Los Angeles Times, Chicago Tribune, the Guardian, TIME Magazine, and many other publications. His blog has millions of readers and he is the author of two books: The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant (St. Martin’s Press, 2019), and Lose it Right: A Brutally Honest 3-Stage Program to Help You Get Fit and Lose Weight Without Losing Your Mind (Random House Canada, 2014). Order them here.